> ## Documentation Index
> Fetch the complete documentation index at: https://codebeans-wishlyst.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.
# Insights
> Storefront feature switches, top wishlisted products, conversions and revenue from wishlists.
**Insights** combines two things: the switches that turn storefront features on and off, and your wishlist analytics.
The Insights page: feature switches, top wishlisted products, performance and breakdowns
## Storefront feature switches
Open the **Wishlist Settings** panel at the top of the page (**Shopy Wishlist Engine is live**). Each toggle shows **Activated** or **Deactivated**:
| Toggle | Controls |
| - | - |
| **Add to Wishlist Button** | Button on product detail pages |
| **Wishlist page** | The wishlist page, and the Wishlist page in customer accounts |
| **Wishlist on collection page** | Hearts on product cards |
| **Shared Wishlist page** | Opening lists that were shared, and the shared page in customer accounts |
| **Guest wishlists** | Saving without logging in |
> [!WARNING]
>
> On a new install, every toggle except **Guest wishlists** starts **deactivated**. Turn them on here after you enable the app embeds.
## Top wishlisted products
> [!NOTE]
>
> Requires **Basic** or **Advanced** analytics.
Products saved most often in the selected date range, with the number of wishlists, current stock and total value. Use it to plan restocks and promotions.
## Performance
> [!NOTE]
>
> Requires **Basic** or **Advanced** analytics.
| Metric | Meaning |
| - | - |
| **Revenue from wishlist** | Sales from orders that contain products added to the cart from a wishlist |
| **Orders from wishlist** | Number of those orders |
| **Conversion rate** | Share of wishlist shoppers who went on to place a wishlist order |
| **Wishlists / items in wishlists** | Growth over the period |
| **Potential sales** | Total value of products sitting in wishlists |
### How wishlist orders are counted
```mermaid theme={null}
flowchart LR
A["Added to cart
from wishlist"] --> B["Order placed"] --> C["Tagged
cbwishlist-order"] --> D["Insights"]
```
When a shopper adds a product to the cart **from a wishlist** (for example from the wishlist page, or after clicking a product in a reminder email), the app marks the cart line. When the order is placed, the app tags it **`cbwishlist-order`**.
To see these orders in Shopify, go to **Orders** and filter by tag `cbwishlist-order`.
## Advanced breakdowns
> [!NOTE]
>
> Requires **Advanced** analytics.
* **Shoppers**: signed-in vs guest
* **Wishlists** and **Wishlist items** breakdowns
* **Items overview**: distinct products vs total entries
## Popular activity
* **Growth so far**
* **Shoppers**: who interacted most with wishlists
* **Popular products**
* **Running out soon**: low in stock, high on demand. Good candidates for a [low-stock alert](https://codebeans-wishlyst.mintlify.site/guides/emails/stock-and-price-alerts.md).
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